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Introduction to the Email Service: A Tale of "We Can Build It Better!"
Hey there, fellow noone! π Ever had one of those moments where you're staring at your email service dashboard, watching delivery rates plummet, and thinking "there has to be a better way"? Well, grab your favorite caffeinated beverage, because that's exactly how this story begins.
Over the past few months, my team and I have been building what we're calling "The Email Service That Actually Worksβ’" (okay, we're still workshopping the name). Why? Because after one too many 3 AM incidents with our previous email provider, we collectively said "hold my coffee" and decided to build our own.
What's Coming Up in This Tech Saga
This is Part 1 of our "How We Built This Thing" series, where I'll walk you through our architecture (spoiler alert: it involves more than just hopes and dreams).

Email Service Architecture showing Client Layer with Web App and Mobile App connected to Load Balancer and API Gateway
The Big Picture (Or: How We Turned Coffee into Code)
Let me paint you a picture of our modern email delivery system. Think of it as your regular email service, but after it hit the gym, got a PhD, and learned to make perfect espresso.
Why We're Different (Besides Our Caffeine Addiction)
Before we dive into the nerdy bits, here's what makes us special:
- Domain health monitoring that's more attentive than your ex
- AI-powered phishing protection (because Nigerian princes need to up their game)
- Analytics that don't require a degree in data science to understand
- 99.99% delivery rates (that 0.01%? That's when Mercury is in retrograde)
- Compliance tools that make auditors actually smile
Our Tech Stack (The "Why Did We Pick This?" Edition)
Here's what we're running on (and why we're probably not regretting it... yet):
- Mobile App: Flutter - Because life's too short to write everything twice
- Web App: Next.js - Because we like our pages loading faster than our coffee machine
- API Gateway: AWS API Gateway with Go - For when you need to handle traffic like a pro bouncer
- Load Balancer: AWS ALB - The traffic cop of our dreams
The "But Why Though?" Breakdown
Flutter: Our Mobile & Desktop Swiss Army Knife
Real talk:
- One codebase = More time for actual problem-solving
- Cross-platform like a boss (95% shared code = 95% less headaches)
- Smooth like butter (60 FPS, baby!)
Next.js: Our Web Wonder
Game-changing because:
- SEO that makes Google actually notice us
- Pages load faster than you can say "deprecated dependency"
- Hot reloading that's hotter than our production servers
Cloud Infrastructure (Or: How We Learned to Stop Worrying and Love AWS)
The Go-Powered API Gateway
Think of it as our bouncer:
- Handles 100k+ connections (and doesn't break a sweat)
- Code so clean it squeaks
- Efficiency that makes your electric bill happy
Load Balancing Magic
Our AWS ALB is like a traffic cop with a PhD:
- 99.99% uptime (we're looking at you, 0.01%)
- Smart routing that would make GPS jealous
- Security tighter than your grandmother's Tupperware
What started as a "how hard could it be?" project has evolved into something that actually... works? We've built an email service that's not just fast and secure, but actually enjoyable to use (words rarely used in the same sentence as "email service").
Stay tuned for Part 2, where I'll share our security setup horror stories and how we fixed them! Got your own email service war stories? Drop them in the comments - misery loves company! π
Pro Tip: If you're thinking of building your own email service, start with a full coffee pot. Trust me on this one.
Core Services: The "It Actually Works!" Edition

Email Service Architecture showing Client Layer with Web App and Mobile App connected to Load Balancer and API Gateway
Authentication Service (AUTH) - Because "Password123" Isn't Cutting It Anymore
Remember that time you couldn't log in to your own system? Yeah, we fixed that:
- Authentication that works faster than you can say "forgot password"
- OAuth2 flows smoother than your coffee creamer
- Access controls tighter than airport security
- API Gateway integration that makes hackers cry
- Handles millions of logins (we tested this at 3 AM, trust us)
Mail Processing Service (MAIL) - Where Emails Go to Thrive
The heart of our operation (and source of most of our grey hairs):
- Email handling so reliable, your newsletter will actually reach people
- Priority queues that know your "URGENT!!" actually means urgent
- Attachment processing faster than your manager's mood swings
- Retry system more persistent than a toddler asking "why?"
- Real-time tracking that's more accurate than your pizza delivery updates
Spam & Malware Filter (SPAM) - Teaching Nigerian Princes New Career Paths
Our AI is basically a bouncer for your inbox:
- Smart filters that learn faster than a junior dev
- Catches threats before they catch you
- Enterprise-grade scanning (because attachments are scary)
- Compliance so good, auditors get bored
- Reports that actually tell you what's happening
Mail Store (STORE) - Fort Knox for Your Emails
We treat your emails like they're nuclear launch codes:
- AES-256 encryption (because paranoid is the new normal)
- TLS encryption tighter than your budget
- Distributed storage that never plays hide and seek
- Retention policies that keep legal happy
- Backups of backups (because we've all been there)
Search Service (SEARCH) - Finding Needles in Digital Haystacks
Because ctrl+f wasn't cutting it:
- Indexing faster than your caffeine intake
- Results that appear like magic (it's actually algorithms, but still...)
- Filters that work like your brain wants them to
- Boolean search for the power users (AND, OR, NOT your way to happiness)
- Caching that makes everything feel instant
Mail Transfer Agent (MTA) - The Postal Service of Your Dreams
The unsung hero of email delivery:
- Delivery rates that would make Amazon jealous
- Retry logic more stubborn than your ex
- Analytics that tell you exactly what went wrong
- Monitoring that never sleeps (unlike our ops team)
- Routing optimized by our "please don't break" algorithm
Dynamic DNS Management (DNS) - Because IP Address Changes Aren't Fun
Domain management that actually makes sense:
- Security Features That Work:
- DNSSEC protection (because DNS poisoning isn't a cooking technique)
- Anti-spoofing that actually catches the bad guys
- Smart Updates That Don't Break Things:
- SPF, DKIM, and DMARC management (the three musketeers of email security)
- Load balancing smarter than a chess grandmaster
- Always Watching (Not in a Creepy Way):
- Health checks more frequent than your coffee breaks
- Multi-provider redundancy (because Plan B is for optimists)
Monitoring & Logging Service (LOG) - Because Flying Blind is for Birds
Know what's happening before your users do:
- Grafana dashboards prettier than your Instagram feed
- Alerts that wake you up before the system goes down
- Health tracking more detailed than your fitness app
- Logs that tell stories better than your weekend updates
- Incident response faster than your excuses
Storage Layer - Where Data Goes to Party π
Message Queue - The "No Email Left Behind" Saga
Picture this: It's 3 AM, your servers are having an existential crisis, and thousands of emails are in limbo. Scary, right? Enter our Message Queue - the superhero your emails deserve:
- RabbitMQ (our MVP) keeps those messages bouncing like they're at a trampoline party
- True story: We once had a server take an unplanned "vacation" for 6 hours. RabbitMQ held onto those messages like a helicopter parent!
- Fault tolerance so good, it makes your disaster recovery plan look like a casual suggestion
- Pro tip: We learned this one the hard way after "The Great Queue Collapse of 2022" π
- VIP message routing (because some emails are more important than your coffee break notifications)
- Scale? Please. We eat peak email seasons for breakfast
Cache Layer - The Speed Demon's Playground πββοΈ
Remember the dark ages when loading emails felt like downloading the entire internet on dial-up? Our Redis cache is here to save your sanity:
- Redis doing its thing faster than you can say "cache invalidation is hard"
- Real talk: We once accidentally cleared the entire cache in production. Spoiler: Nobody noticed π
- Predictive caching that's basically psychic (or just really good algorithms, you decide)
- LRU eviction that Marie Kondo would be proud of
- "Does this cached data spark joy? No? YEET!" - Our cache, probably
- Load balancing smoother than your favorite tech influencer's Instagram feed
User Database - Where Data Goes to Get Serious π§
PostgreSQL isn't just our database, it's our rock in these trying times:
- Enterprise-grade reliability (because "it works on my machine" doesn't cut it anymore)
- Security so tight, it makes Fort Knox look like a pillow fort
- Fun fact: Our role-based access control once stopped our own CEO from accessing prod (sorry, not sorry!)
- ACID transactions keeping your data cleaner than your code after a code review
- High availability that makes 99.999% uptime look easy (narrator: it wasn't easy)
Mail Storage - The Digital Fort Knox π°
We bet the farm on Amazon S3, and boy, did it pay off:
- Scalability that makes "storage full" errors a bedtime story
- That time someone tried to email a 50mb video? S3 didn't even flinch
- Attachment handling so smart it should have its own LinkedIn profile
- Encryption that would make quantum computers need a coffee break
- GDPR compliance? More like GDPR flex πͺ
- Backups on backups on backups (because we've all done that accidental DELETE FROM)
External Services - The Avengers of Email Infrastructure π¦ΈββοΈ
Picture this: It's launch day, your inbox is blowing up faster than a Twitter drama, and suddenly... emails start landing in spam folders. cue dramatic music
Let me tell you about the superhero squad that keeps our email service from becoming tomorrow's "What NOT to do" case study:
Email Authentication & Security - The Trust Brigade π‘οΈ
- SMTP Servers (SMTP) - The Postal Service of the Internet
- Remember that time we accidentally set rate limiting to 1 email/hour? Yeah, good times...
- Now handles millions of emails smoother than your coffee shop's loyalty program
- SPF Records (SPF) - The Bouncer at Club Email
- Stops sketchy emails faster than you can say "Nigerian Prince"
- True story: Once caught someone trying to spoof our CEO's email to request "urgent Bitcoin transfers" π€¦ββοΈ
- DKIM Service (DKIM) - The Digital Notary
- Signs emails with crypto magic that would make blockchain enthusiasts jealous
- Fun fact: Our first DKIM key was "password123" (kidding... or are we? π)
- DMARC Reports (DMARC) - The Security Camera System
- Catches email shenanigans like your mom catches you sneaking midnight snacks
- Sends reports more detailed than your ex's text messages
Infrastructure & Protection - The Digital Fort Knox π°
- External DNS Provider (DNSP) - The Internet's Yellow Pages
- 99.999% uptime (that .001%? Let's just say someone fat-fingered a DNS record)
- Handles domain routing better than your GPS handles "slight right turns"
- Firewall & Security Layer (FW) - The Digital Bouncer
- Blocks more suspicious traffic than a coffee shop's bathroom code
- That one time it blocked our entire dev team? We don't talk about that...
- Content Delivery Network (CDN) - The Global Express Lane
- Makes content delivery faster than your pizza delivery
- Pro tip: Don't accidentally purge the entire cache like we did. Trust me on this one π
Real talk: Is this overkill? Maybe. But after "The Great Email Apocalypse of 2022" (involving three energy drinks, a misplaced semicolon, and a very angry CTO), we learned that paranoia is just good engineering in disguise.
Got your own email infrastructure horror stories? Drop them in the comments below! Bonus points if they involved accidentally sending test emails to your entire user base. We've all been there... right? π¬
Email Service Architecture showing Client Layer with Web App and Mobile App connected to Load Balancer and API Gateway